Consulting & Change Management

A successful product company is driven by its ability to deliver and discover value quickly: It can deliver a new product or feature to customers, validate its value, and deliver optimizations to customers quickly. As a result, it can create more business value sooner.

Learn from the world's most valuable companies

Amazon, Apple, Alphabet (Google) and Meta (Facebook) are among the most valuable companies in the world. Their value propositions and products are different, but they use the same principles to maximize the effectiveness of their product development and the success of their products. These principles enable them to deliver and discover value quickly and create more business value sooner.

The principles used by these leading digital companies are called the «Product Operating Model», «Product Model», or POM. POM isn't just for software companies that build digital products. It can also be adopted by companies that create physical products and services.

Closely related to POM is Evidence-Based Management (EBM). EBM is an empirical approach that helps companies make better-informed decisions to improve their organizational capabilities, increase the value they provide to their customers, and optimize their business value. Applying Evidence-Based Management consistently in product development will almost inevitably lead to the principles of the Product Operating Model.

Establish EBM and POM in your organization

We help you establish Evidence-Based Management (EBM) and the Product Operating Model (POM) in your organization, so that you can build better products faster and generate more business value sooner.

We advise you on questions and decisions regarding Evidence-Based Management and the Product Operating Model and help you to implement and manage the resulting changes effectively.

Our approach to establishing EBM and POM

We establish Evidence-Based Management (EBM) and the Product Operating Model (POM) with your business goals in mind. We implement them consistently yet pragmatically, and regularly review and optimize their effectiveness.

We use a systematic change management approach to implement Evidence Based Management and the Product Operating Model:

1. Establish the relevance of EBM/POM to the organization and its stakeholders
2. Define goals and their importance to the organization and its stakeholders
3. Assess the current situation in relation to the defined goals
4. Assess and communicate the need for change
5. Build the change team (leadership coalition)
6. Implement evidence-based metrics (EBM) to measure success
7. Prioritize, facilitate and communicate decisions
8. Implement decisions collaboratively
9. Monitor the effectiveness of changes and goals
10. Adapt further changes to achieve goals

Generate more Business Value

Experience the benefits of Evidence-Based Management and an optimized Product Operating Model.